The first rule of Style Club is...

Bespoke clothing and cars are the focus of the latest Daniel George video entitled, "The Party." The true beauty of bespoke is found in the meticulously handcrafted details, setting it apart from the rest. Fine fabrics, precise stitching, and overall attention to detail are a common theme between the custom garments and the hand-made automobiles.

Go Behind the Scenes of a Daniel George formalwear photoshoot.

The silhouette of the coat is extremely important, well-tailored, not too tight, not too loose. Reducing the gut and extenuating the chest making you look taller and leaner and overall more fit.

Study of motion and excellence, A visual essay on hard graft and hard grit. Dylan Gutierrez of the Joffrey Ballet demonstrates focus and intensity as he warms up in a studio. Daniel George illustrates the ideals of the work, the reason for why we do what we do.